Logitech Axing the Blue Microphone Brand

Logitech is retiring the Blue Microphone brand and will continue to sell the microphones like the Yeti X under its Logitech G brand.

👋 gamers and creators! We have an update on our upcoming brand merger between Logitech G, @ASTROGaming, @BlueMicrophones and @logitechc! pic.twitter.com/qPPT36sJr6

— Logitech G (@LogitechG) June 8, 2023

In a tweet posted yesterday, Logitech General Manager of Gaming Ujesh Desai announced confirmation of merging the Blue Microphones. In an FAQ posted on Reddit regarding the merger, Logitech explained it will keep the Blue name to "describe [Logitech's] technologies," such as BLUE VO!CE, Logitech's microphone technology.

More interestingly, the tweet notes that Logitech is also planning to merge its Astro Gaming and Logitech Creators brands and sell those products under the Logitech G brand. Logitech noted on Reddit that the Astro brand will continue to live on even after the merger, and teased a new product launch the company thinks the "community will be very excited about".

Logitech acquired Blue Microphones back in 2018 for $117 million and prior to that, Logitech bought Astro Gaming from Skullcandy for $85 million in 2017.

Taylor is a Reporter at IGN. You can follow her on Twitter @TayNixster.

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